Adaptive web designing is an approach to design where the user experiences the web the way the browser or device understands it, which makes it more efficient and more adaptive to the user’s needs.

However, it’s a very old idea and it has no proven benefits.

Adaptive design has been around for a long time.

But how do we know when to use it and when not to?

This article takes a look at the pros and cons of adaptive web, from design principles to user experiences.