A new survey has suggested that the job of web designer is getting more challenging with the rise of online platforms.
The report, published by IT firm Wipro in partnership with McKinsey & Co, reveals that there has been a shift from the days of traditional websites where designers were mainly employed in marketing, sales and support roles, to the likes of design agencies, design studios, and freelance designers.
“The demand for designers is increasing, as well as the demand for content designers, content editors, and content specialists,” says the report, titled “Designers and Designers: A Search for a Job?”.
According to the report’s authors, the job description for designers has been drastically changed in the past few years.
They cite an increasing number of online designers, and more and more people are getting their hands on mobile devices to work from home, as a result.
The survey reveals that, in the last year, the number of job postings for web designers has increased by almost 50 per cent.
And this trend is not only affecting the jobs for designers in design agencies and design studios.
“In the past year, designers have started to become increasingly busy in terms of the number and types of jobs they are applying for,” says Kunal Thakkar, CEO and co-founder of Wiprom.
“We are seeing designers in the market that are also working for advertising agencies and content publishers.”
While designers are the latest target, Thakar also points to the rise in online platforms, where it is more convenient for them to do work remotely.
“Now that people can use their own mobile devices, they can now work from their homes, instead of in offices,” he says.
The Wipronet report also reveals that the number-one job category for designers was that of web content designer, which is currently accounting for over 70 per cent of the job listings.
“For web content designers it is a new challenge as they have to compete against designers from other disciplines, such as software developers, and designers from design and content fields,” says Thakhar.
“This is a very difficult and difficult job to fill, given that it requires a high level of expertise in design, and is also a very high-paying one.”
So in order to find a good fit for themselves, designers are looking to freelance agencies and freelance content creators,” he adds.
The number of jobs for freelancers in the web design industry is also on the rise, with a staggering 76 per cent being advertised.”
The Wippro report also highlighted that the online design industry has seen a big rise in the number people looking for freelance work. “
And this is a big opportunity for designers as they can earn some money in the process of working on websites, which can then be used to build their own business.”
The Wippro report also highlighted that the online design industry has seen a big rise in the number people looking for freelance work.
“For example, in 2015, there were 1.7 million freelance designers working in the world,” says Das.
“That number has increased to 3.3 million today.”
The report also highlights that a significant number of people are choosing to work as freelancers.
“One of the most popular ways to earn money as a freelance designer is through social media platforms such as Facebook, LinkedIn and Instagram,” says Jyotsh Sharma, CEO of Wiptronet.
“There are also freelancers that work on site for the purpose of generating revenue from clients.”
“It is not unusual to work for 10 to 15 hours a day, and for clients that are paying well,” he continues.
“It also gives you the chance to work with clients from different industries, which are the reason for the huge demand for freelancing.”
For those looking to move into the digital world, there are plenty of other options available.
“Design is an exciting field, and there are many people working in it that can help you build your career in a short space of time,” says Sharma.
“But, it can be a risky job to go into design.”
“The biggest challenge you have to face is not the technology but the people,” he concludes.