Search engine giants such as Google and Microsoft have been experimenting with new ways of delivering web design to clients, with many companies including Shopify and WordPress launching campaigns with their own marketing teams.

But what is it about web design that is so appealing to businesses, and how can it be harnessed to help them attract and retain customers?

In this interview, we’re going to discuss how the world of web design works, what it takes to be successful, and the biggest marketing myths to overcome.